In 2012, more than 14,000 people were killed on the roads of Thailand. Government statistics reports that road accidents are the second-leading cause of death among children; an alarming data which could have been prevented with one simple solution – wearing helmets.
Save the Children Thailand in partnership with SUPA71, Co., Ltd. is working on a policy advocacy project to promote a culture of helmet use and road safety in Thailand through the 7% Project. SUPA71, Co., Ltd. organized its team of researchers to investigate on the projects’ four components: education, police engagement, media and outreach, and adaptation. Project findings aim to assist in leading policy dialogues to draft policy recommendations and key messages regarding the use of helmet.
Before the end of March, SUPA71, Co., Ltd. is set to facilitate policy dialogues with the Department of Disaster Prevention and Mitigation (DDPM), education authorities (Ministry of Education, Office of the Basic Education Commission, Bangkok Metropolitan Association, and school authorities), parent associations, civil society working on road safety, and the police. It is aimed that a regular discussion and reporting to the Senior Child Safety and Disaster Risk Reduction Officer and/or Project Coordinator of the 7% project will be established regarding concerns in helmet use and road safety. This will help in direct coordination with partner and target schools in the implementation of the 7% Project.